Are you really efficient in measuring performance?
Motionly enables professional users to easily design highly-engaging interactive animations. Interactivity provides amazing results on the creative side, of course. But when it comes to talk about metrics and performance. It also changes everything. Let’s explain why.
Motionly provides three main types of metrics: technical, viewability, and interaction metrics.
Schematically, technical metrics measure the impression volume.
Viewability metrics tell us if the experience – remember: “experience” is the name of Motionly’s animation in our grammar – was seen and for how long. Usually, viewability is counted as soon as the first pixel of the displayed object appears. Motionly goes further by taking account of the percentage of visible surface as well as the duration of exposure, and separating them to be more precise.
Technical metrics and viewability metrics are references for interaction metrics, which enable you to know more about interactions generated by your experience(s).
By measuring micro-interactions that are part of UX, those three main types of metrics provide a very high level of granularity. Statistics provided by Motionly are therefore much more accurate than those provided by traditional measures on a page.
As an example, let’s focus on Interaction metrics. There are four: Scroll, Reach, Complete, and Open. Each of them translates the achievement of a goal in terms of end-users’ engagement.
- Scroll: if the experience is in scroll-motion, this type of metric lets you know if the end-user has “played” with the experience. How? An event is triggered when the end-user has been scrolling up and down while the experience is visible in its scrolling container viewport. The mechanic is always this: an event is triggered when a goal is achieved and that’s what gives you a metric.
- Complete: to know how long end-users have seen the experience is great, knowing that they have completely seen it, is even more satisfying. In a “story” context, this metric will give you this information.
- Reach: if the experience is a story, this metric will tell you if the experience has reached a certain percentage of its total duration. With this metric, you’ll know how far the end-user went in the experience.
- Open: do we really need to explain this one? 😉 This metric appears when the end-user clicks or taps on the experience frame in a zone you defined, a call to action for example.
If your experience is very short or if your key message is at the end of the experience for example, you need to have the possibility to know if end-users have reached this message in their journey. In a nutshell: the metrics are customizable via threshold parameters to let you build your own measurement standard for each experience.
Beyond ethical matters, this principle and the compliance to future standards is for us – and above all for you – a question of efficiency, and finally of performance too.
And to better understand what is at stake, Motionly is compatible with Google Analytics, where you can directly visualize events generated with Motionly. The more you know, the better you’ll do.
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